How to measure the effectiveness of your Clinch Talent career site
How can I measure the effectiveness of my career site?
You’ve put time, money, and energy into building a beautiful career site. Now you want to know, what’s working and what isn’t? Which content is engaging and converting candidates and by what measures?
Clinch Talent’s comprehensive analytics give you the data you need to draw those informed conclusions.
To measure the effectiveness of your career site, please follow the steps below.
When you log into Clinch, you will arrive at a dashboard showcasing some of the key metrics relating to your career site and associated recruitment marketing efforts.
The ability to view the conversion rates as a percentage at each stage of the candidate journey for the major content components (incl. landing pages, blog etc) is undoubtedly of value, however, perhaps the most striking stat on this dashboard is the "Hired to Visitors ratio" displayed beneath each funnel.
As its name suggests, this statistic conveys the quantitative relationship between visitors and applicants who have gone on to be hired, i.e. for every 'x' number of visitors to your landing pages or blog, 'x' number have gone on to be hired. It's a powerful metric that really communicates in succinct and quantifiable terms, whether or not your recruitment marketing content is performing as intended.
How to measure the effectiveness of your landing pages
To view engagement data for your career site landing pages, in the top navigation or left menu, go to Reports, then click on the Pages tab.
1. Filter your results by date range in the first field.
2. To view metrics for all pages, you can leave the Web Campaigns field blank and choose Page Type: Landing Pages.
The Conversions table below will update to show the number of visitors (known candidates and anonymous prospects) who have viewed any page, the number of known candidates who have viewed a page, the number of candidates who viewed a page and went on to start an application, the number who viewed a page and completed an application, and finally, the number who viewed a page and went on to become a successful candidate.*
3. Scroll down to the Page Breakdown table.
Based on the selection you made at step 2., you will see some (if filtered by campaign) or all of your landing pages listed in descending order by number of candidates who viewed each.
This table also reveals, at a individual page level, how many candidates (known and unknown) viewed the page then went on to start an application, complete an application, and how many went on to become a successful candidate.
You can click on the name hyperlink of any page to view more detailed analytics for that particular page, including information on traffic sources and candidates’ operating systems.
Are your calls-to-action converting?
At the bottom of the Pages screen is a table called Call-to-Action. Here you will see all the CTAs created for use on your career site. These are listed in descending order starting with the call-to-action that saw the most number of candidate completions or “conversions.”
*What you consider as successful depends on your own unique company workflow and practices. Contact firstname.lastname@example.org if you require any advice or clarifications.