Candidate Email Verification: the Candidate Experience
Email verification is the means of verifying the quality and accuracy of an email address. We’ve introduced candidate email verification for Clinch Talent calls-to-action as a means of confirming that the email address a candidate enters is valid and belongs to a real person. Not only will this improve email deliverability rates and reduce bounces for more effective, more efficient email campaigns, it will contribute to a cleaner, more reliable database / talent network, too.
To see what the introduction of candidate email verification will mean for the candidates themselves, please review the steps below.
1. Candidate enters their details in the call-to-action:
2. When they hit SEND, the system will trigger an automated verification email to the address they have entered:
3. On screen, the candidate will be prompted to check their inbox and to copy and paste the validation code delivered:
4. Only once the candidate enters the code correctly and hits VERIFY will the call-to-action submission be completed.
Please note: as long as a candidate uses the same browser and/or device for all subsequent CTA submissions, they will only be asked to verify their email once. If, after completing the verification process once, they return to the career site / landing page / job using a different browser and/or device, they will be asked to verify their email again upon CTA completion.
Candidate verification in the CRM
When a candidate is verified, a blue check mark will appear next to their name in their candidate profile. Their timeline will also have recorded the date and time of their change in status from unverified to verified, or "unknown" to "known."