How to Get an Overview of Your Campaign Performance
Once your recruitment content has been created and distributed, you will want to pay close attention to how that content performs with candidates. Measuring engagement is an essential aspect of the recruitment marketing process as having these metrics will let you see which content is —and isn't— resonating with your target audience.
From the top or left menu, select Reports.
1. Click Web Campaigns and select the relevant Campaign to view analytics for all associated pages.
On selecting a campaign, you will arrive at the Campaigns Overview screen. This screen does exactly as its name suggests, offering an overview of your campaign’s performance within the date range shown in the top right corner. This date range can be changed by clicking into the field and making your selection from the available options.
The following key metrics are clearly presented in both graph and table form for easy viewing and processing.
- Page views — total number of views
- Uniques — number of individuals visiting your pages. Includes prospects, candidates, and applicants
- Sessions — interval of time spent browsing several pages. A session is over when a visitor has been inactive for 20 minutes
- Completed CTAs (Apply CTAs and Non-Apply CTAs) — total number of calls-to-actions completed across all your pages, further broken out into total number of “Apply CTAs” (those that use an apply URL) and “Non-Apply (all other) CTAs
- CTA: View Conversion — Completed calls-to-action divided by total page views, as a percentage
To drill down deeper and view the report for any one of these metrics in isolation, click on the underlined column heading.
The table offers additional stats on:
- People — known visitors, i.e. total number of candidates + applicants
- Bounce Rate — percentage of sessions with one view only
In the table, you can see both live and archived pages, colour-coded for easy differentiation. Click on the page title to view the stats for that specific page in line graph form as well as in the table.
N.B. You will only see a row for an archived page if there were page views and/or CTAs recorded against the archived page within the designated date range.
Clicking on the action button (three vertical dots in top right corner above both the graph and table) will allow you to export a CSV for the data currently on display.